Privacy Policy

1. Introduction

The Digital GC ("we," "us," or "our") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us.

We comply with the Personal Information Protection and Electronic Documents Act (PIPEDA), Alberta's Personal Information Protection Act (PIPA), and Canada's Anti-Spam Legislation (CASL).

2. Information We Collect

We collect information that you voluntarily provide to us when you fill out forms, book consultations, or contact us. This includes:

• Full name
• Email address
• Phone number
• Company name
• Company size (number of employees and annual revenue)
• Trade type or industry
• Specific business needs, challenges, or pain points you share with us

Automatically Collected Information

When you interact with our forms, booking pages, and communications, our customer relationship management system (Go High Level) automatically collects usage data including form submissions, email opens, link clicks, and page visits on our hosted pages. This helps us understand how you interact with our services and improve your experience.

3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide requested services
• Schedule and conduct consultations
• Deliver our consulting, safety, and operational services
• Send you service updates, appointment reminders, and follow-up communications
• Send marketing communications (with your consent)
• Improve our services and customer experience

4. Email and SMS Marketing (CASL Compliance)

We send commercial electronic messages (emails and SMS text messages) only with your express consent. When you opt in to receive marketing communications from us, you agree to receive:

• Industry tips, best practices, and educational content
• Information about our services, promotions, and events
• Updates about The Digital GC Academy and other offerings

Your Right to Unsubscribe

Every marketing email and SMS includes a clear unsubscribe mechanism. You can opt out at any time by clicking the unsubscribe link in emails, replying STOP to text messages, or contacting us directly. We will process your unsubscribe request within 10 business days as required by CASL. Unsubscribing from marketing does not affect transactional messages related to services you have requested.

5. Sharing Your Information

We do not sell your personal information. However, we may share your information in the following circumstances:

Starlight Financial Services

We have a business partnership with Starlight Financial Services for bookkeeping and financial consulting services. If you express interest in financial services, bookkeeping diagnostics, or related offerings, we will share your contact information and relevant business details with Starlight Financial Services so they can assist you. This sharing is done with your knowledge when you inquire about these services.

Service Providers

We use third-party service providers to help operate our business, including our CRM platform (Go High Level), email services, and scheduling tools. These providers only have access to information necessary to perform their functions and are contractually obligated to protect your data.

Legal Requirements

We may disclose your information if required by law, court order, or government regulation, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. If you request deletion of your data, we will remove it within 30 days unless we are legally required to retain it.

7. Your Rights

Under PIPEDA and PIPA, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Withdraw consent for certain uses of your information
• Request deletion of your personal information
• File a complaint with the Office of the Privacy Commissioner of Canada or the Office of the Information and Privacy Commissioner of Alberta

To exercise any of these rights, contact us using the information below.

8. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on our website with a new "Last Updated" date. Your continued use of our services after such changes constitutes acceptance of the updated policy.